The Product PR Course is a 5-week live group coaching course starting on Tuesday 1st February 2022 that takes you step by step through the process of pitching products to the press, so you can do it like a PR pro and start getting those magazine features you’ve dreamt about.

Module 1 – Get PR ready (1st February 2022) Having a good grasp of what PR is and what’s needed for successfully securing coverage is key, so this is where we start.

Module 2 – Preparing to pitch (8th February 2022) From understanding how magazines work to identifying PR hooks for your products and the information journalists need, we’ll make sure you have the elements to put together a great pitch.

Module 3 – Pitching (15th February 2022) This is it, it’s time to pitch your product and secure that coverage. I’ll tell you what works, how to handle every request from the publication and how to make the most of the coverage. We’ll also cover reactive PR in this session.

Module 4 – Top up tactics (22nd February 2022) Let's explore the other ways you can get press coverage for your business including founder features, how to's and expert comments.

Module 5 - PR planning (1st March 2022) Now you know the steps to pitching to the press, let’s put a PR plan together so you can be consistent with pitching and get results. We’ll also go through some resources which will make doing your PR easier.

BONUSES - 

• My proven email pitch templates for proactive and reactive PR.
• Media contacts cheat sheet, sample and line sheet templates.
• In the 6 weeks after the course I will share my press requests with you increasing your chances of getting press coverage.
• After the course is done, you won't just be left to it as there's 6 weeks of support from me in the Facebook group. Plus there'll be 1 additional live Q&A call so you can ask any questions as you start pitching your products to the press.
• The course will have a private Facebook group where you can all connect, share wins, ask questions and champion each other on as your brands become a press favourite.
• Get a 45 minute 1:1 session with me after the course.

Investment - £349 or just £59 a month for 6 months.

The doors for enrolment close on Sunday 30th January 2022.

Check out the FAQ's here.